Marketing Portfolio 101

Do you know it takes less than 10 seconds for Recruiters to look over a resume and decide if you’re qualified?  Resumes are important, but there are other ways to showcase your marketing ability as a whole. This is where a Marketing Portfolio comes in. A Marketing Portfolio provides visual proof of the work you have done, showcasing your skills, vision, and yourself as a person. Having a marketing Portfolio can help you become a strong candidate, so here are tips to get you started.

What should my Portfolio contain?

There are various types of Portfolios, but generally, it should contain

-          About Me section

-          Contact information

-          Current or Past Work

-          Reference

-          Awards or Recognition

People ask what they should put for their work. This can include graphic design, social marketing campaigns, blogs, or anything that best fits what the job is looking for. What if I don’t have experience? Mock campaigns, school projects, or personal projects also count, don’t limit yourself to only thinking about actual client work.

Where should I have my portfolio?

The best way to showcase your portfolio is through a website. There are several options such as Squarespace, WordPress, Wix, or Canva. Most employees expect to see a website, but it doesn’t hurt to have a physical version. It is best to focus on the website, as it has a video, SEO potential, and a possible referral link from an external website.